Alcha is located at a non-commercial street of Ratan Pally, Santiniketan surrounded by greenery. The Store environment is created in such way to attract tourists. The store is designed very aesthetically and the visual merchandising of the store is done very tactfully. The walls are made up of the mud highlighting the rural look. Their product categories include bags, kurtas, sarees, leather accessories, light jewellery, organic food, organic cosmetics, upholstery etc.